Maomen gives birth to purple energy, and the year of the rabbit heralds the new year. On December 22, China Central Radio and Television’s “2023 Spring Festival Gala” officially released the official logo and mascot image “Rabbit Yuanyuan” with the theme of “Prosperous New Era China, Changing and Better Life”.
What does the mascot of the Spring Festival Gala for the Year of the Rabbit look like in your mind? After gathering the preferences of countless audiences and conducting systematic and detailed big data research portraits, the cute and soft “Rabbit Yuanyuan” was born! Lively and cute, big bright eyes, oriental expression of “animism”… This is the first Spring Festival Gala mascot IP in the 40-year history of the Spring Festival Gala to complete the original formula through Internet big data analysis. 门紫，兔年报。12月22日，中国中央广播电视总台2023年春节联欢晚会正式发布了以“盛世新时代中国，生活日新月异”为主题的官方logo和吉祥物“兔圆”。
Along with “Rabbit Yuanyuan”, there is also the main visual logo of the 2023 Spring Festival Gala. It is fixed from the upward posture of “Rabbit Yuanyuan”, and at the same time it is an illusion variant of the cursive calligraphy “Mao”. It highlights the unique beauty of Chinese characters as well as calligraphy and painting, and interprets the implication and hope of “the Year of the Rabbit leaping forward” with endless meaning.
Means “Anhui model pika”
“Rabbit Yuanyuan” = Chinese science story + Chinese traditional culture
The mascot “Rabbit Yuanyuan” not only embodies the preferences and expectations of audiences across the Internet based on big data research, but also embodies the connotations and aesthetics of the Chinese zodiac rabbit in traditional culture, and also creatively presents the scientific research achievements of Chinese scientists.
“Anhui model pika” is the earliest rabbit-shaped animal discovered so far in the world, and it lived in the early Paleocene 62 million years ago. It was discovered and named by Mr. Li Chuankui of the Institute of Vertebrate Paleontology and Paleoanthropology, Chinese Academy of Sciences. The fossil is now collected in the Chinese Museum of Paleozoology. The older generation of paleontologists such as Li Chuankui led a scientific research team to run on the mountains, rivers and Gobi of the motherland for decades, filling in the gaps step by step, so that our country has almost complete fossil evidence of rabbit evolution. The iconic four incisors of “Rabbit Yuanyuan” are taken from the typical characteristics of the fossil ecological restoration image of “Anhui pika”. Experts said that the mascot of the Spring Festival Gala “Rabbit Yuanyuan” is not only the zodiac rabbit in the traditional cultural sense, but also the “ancestor” of the Chinese white rabbit that embodies the spirit of Chinese scientists.
Color Finding Traditional Colors
Cursive script is also calligraphy and painting, and Ruitu transforms the calligraphy “Mao” character
“Rabbit Yuanyuan” is not only filled with the preferences and expectations of the audience, but also gathers the innovative ideas of the artists.
The shape design of the mascot “Rabbit Yuanyuan” was completed by the chief designer, Mr. Chen Xiangbo, director of Guan Shanyue Art Museum, and the visual design team of the Spring Festival Gala, which took 4 months to complete. Based on the basic characteristics of the Chinese white rabbit, the overall image incorporates the aesthetic style of traditional Chinese meticulous brushwork, and is completed using 3D modeling technology. The upright ears, slightly raised head, and straightened chest all show the spirit of forging ahead.
A piece of auspicious red, auspicious rabbit into cursive script. As the logo designer of the Chinese Lunar Exploration Project and the Chinese Planetary Exploration Project, Gu Yongjiang, the chief designer of the logo for the 2023 Spring Festival Gala, combined the gesture of the mascot “Rabbit Yuanyuan” to freeze the moment of leaping upwards, from the cursive imagery of Chinese calligraphy art, A brand-new “Mao” character is transformed into a dynamic posture in the stillness – the character “Mao” is like the shape of an open door, the shape of a rabbit leaps upwards, and the rabbit leaps open the door of spring.
In terms of the color selection of the main visual symbols such as the mascot and the Spring Festival Gala logo, the color system and color matching standards of the 2023 Spring Festival Gala at the main station were constructed by Fei Jun, a professor at the School of Design of the Central Academy of Fine Arts, and the Spring Festival Gala visual design team. The Chinese have always liked to “take the law from nature”. The ancients believed that the colors blue, red, yellow, white, and black that could only be made from natural materials were pure colors. The color concept of the 2023 Spring Festival Gala is built on the basis of the traditional Chinese color system, with positive colors as the warp and intermediate colors as the weft, pursuing the soft, elegant and rich color tone in traditional culture, and weaving the beauty of inheritance and innovation of the color system of the Spring Festival Gala.
With the official announcement of the mascot image and the logo of the Spring Festival Gala, the curtain of the Spring Festival Gala is gradually approaching. “Rabbit Yuanyuan”, which is full of historical information and full of modern flavor, will wish you New Year’s greetings on the stage of China Central Radio and Television’s “2023 Guimao Year of the Rabbit Spring Festival Gala” on the eve of the New Year’s Eve when we bid farewell to the old and welcome the new!